From events to travel
We connect meetings, exhibitions and corporate events with the journeys around them, including transport, stays and local tours before and after the event
View event services ↗ABOUT JSB
Connecting events and travelYour partner on the ground in Busan
From international meetings and corporate events to travel in Korea, we plan around the purpose of every gathering and the experience of every guest
BUSAN ROOTS · SINCE 2018
Rooted in Busan,connected to people and places
JSB TOUR & MICE was founded in Busan in 2018 to plan travel and events
We plan conferences, exhibitions and corporate events alongside tailored journeys for international visitors, companies and groups. Our programs can include post-event travel, cultural experiences and time to unwind
Our company profile documents a Singapore roadshow, post-conference travel for international delegates and familiarization trips for overseas influencers
- Company name
- JSB Tour&Mice Co., Ltd
- Founded
- 2018 · Busan
- Core business
- Travel planning, international conferences, exhibitions, corporate events
- Location
- 48 Centum jungang-ro, Haeundae-gu, Busan, Korea
WHAT WE BRING01 02 03
How we work with you
Korea travel tailored to your purpose
We shape incentive trips, invited visits, post-event tours and themed journeys, arranging guides, vehicles and accommodation around each group
Explore our journeys ↗Experiences found locally
We discover local attractions and turn them into programs. Our itineraries link the culture and nature of Busan, Ulsan and the Gyeongsang region, with local experiences and time to relax along the way
View itineraries by region ↗SELECTED WORK
The work behind the wordsScenes from the field
Real events and journeys from the JSB company profile
A record of gatherings we have prepared, each with its own purpose
NURETH-21 post-conference tour
After the international conference, an evening in Busan: a yacht cruise set against the lights of Gwangan Bridge
Company profile: English p. 12
Malaysian influencer familiarization trip
A hands-on itinerary through Haeundae and other Busan highlights, showing overseas guests the charm of the region
Company profile: Korean p. 10 · English p. 13
National Maritime Museum permanent gallery reopening
The opening ceremony for the museum’s refurbished permanent gallery, documented in our company profile
Company profile: English p. 21
Singapore MICE roadshow
A networking event for tourism and event professionals at the Singapore roadshow, featured in our company profile
Company profile: Korean p. 13 · English p. 22RECOGNITION2025 · Appointment 2024 · Award 2021 · Award
Recognition and appointments
Yeongdong World Gugak ExpoOfficial travel agency
Commendation from Busan CityTourism Innovation Award
Korea Excellent TourismIncentive Program Contest
Appointments and awards as recorded in the company profile at the time
OUR JOURNEY2025 2024 2023 2022 2021–23 2021 2018
Milestones since 2018
Official travel agency appointment and post-event tours
- Selected as the official travel agency for the Yeongdong World Gugak Expo
- Selected in the Busan-Ulsan-Gyeongnam incentive program contest
- Post-conference tour for the WADA World Conference on Doping in Sport
- NURETH-21 post-conference tour
Tourism awards and international visitor programs
- Commendation from Busan City · Tourism Innovation Award
- Selected as a designated inbound travel agency for Gyeongbuk
- Malaysian influencer familiarization trip
- Korea Theme Tourism Fair familiarization trip
Networking, corporate travel and opening events
- Gyeongsangbuk-do and Malaysia networking event
- MISC Berhad VIP incentive tour
- National Maritime Museum permanent gallery reopening
Overseas roadshows
- Ran the Singapore MICE roadshow
Events we planned and hosted
- Organized the Busan International Food Refurb Conference in-house
Tourism program award and agency appointment
- Won an award in the Korea Excellent Tourism Incentive Program Contest
- Selected as a designated travel agency for Visit Namhae Year
JSB TOUR & MICE founded
- Launched a travel and event planning business in Busan
Based on the milestones and projects in our Korean and English company profiles
LET’S WORK TOGETHER
What are you planning next?
Let’s talk about conferences and events for companies and institutions, Korea travel for overseas visitors,
and local programs shaped around your group’s purpose